1. Caring. “Caring” feeds passion. “Caring” motivates and creates action.Very little can happen without it.

2. Talent. Defined many ways, but is easily recognized when experienced.

3. Love. Love fuels all great performers. Unconditional Love with no expectations. That’s why they “give” a performance – it’s an act of giving. When a wedding DJ loves her/his clients, everything stems from that – every action; every decision; everything.

True talent is indicated by a performance that removes the need for sales/marketing/advertising.

HOW CAN YOU TELL WHEN A WEDDING DJ TRULY LIVES THIS CREED?

1. 1. Caring.  Her/his website and online presence reflects caring.  Most content and posts will reveal ideas that benefit clients first. It will not be about self-interests.  The actions of a “caring” wedding DJ are noticeable.  She/he will actuallyput the clients needs above her/his own. “Putting the client first” is not an advertising slogan or “sales” trick. They ask themselves, “Does it benefit the client? Or does it benefit me?”  If the answer is, “me,” it’s abandoned immediately.  This applies to the “sales” process, consultations, performance, and follow-up.  Stay away from DJs that scream, “Me! Me! Me.”

   2. Talent. There will be proof of talent development and background.  If not an employment history in the entertainment industry,  there will be a history in entertainment and talent training and education, i.e. college courses, community theater, talent agency workshops, private workshops/coaching, etc.  True talent is indicated by a performance that removes the need for sales/marketing/advertising.  The performance itself becomes the strongest and most effective sales/marketing/advertising – it sells itself.  DJs who do not “care” do not develop their talent.

DJs who do not “care” do not develop their talent.

1. Love. High demand, regardless of price, is one indication of Love.  Clients feel Love and respond to it.  They can feel when a DJ has their best interest in her/his heart. And they see it when the choices made obviously put the client first. Responsiveness before, during, and after the engagement. Staging. Choice of words. Working to be the best s/he can be for the benefit of the client. These are a few indicators.

2. Price.  Price is another indicator. You might think that a “high” price is an example of “self-interest.” It’s not. You will find that Wedding DJs with a great deal of passion, caring, talent, and love for you – the client – and for what they do as artists and service providers, also feel the same way about their families. This love, caring, and passion for life is reflected in all that they do. Naturally, they would work very hard to provide well for their families while doing something that they love doing for people – clients – they love too. That means that they’ll do all that they can to make sure that their clients are well-cared for – as mentioned before. They also want to make sure that their families are well-cared for. And if I can be candid with you… A “high-priced” wedding DJ isn’t really very high-priced at all. It may only seem high when compared to wedding DJs that don’t exhibit the qualities I’ve described here.

A “high-priced” wedding DJ isn’t really very high-priced at all. Talented, Loving, and Caring wedding DJs cost more, which is to your benefit.

Talented, Loving, and Caring wedding DJs cost more. And that is to your benefit too.They have to live up to your higher expectations or they go out of business. Find a “high-priced” wedding DJ that’s in demand, and you’ll find someone who has what it takes to make your event spectacular – TLC.

Source:  Mark K. Ferrell